We hunt down that one idea that can change many motives towards your brand. We study, gauge, explore and then develop campaign strategies that attract, engage and capture mindshare through the digital sphere. An idea that cuts through the ordinary.
We create memorable brand experiences using innovative web design and web development. Our creative web designs reflect current trends and sensibilities to elevate the brand experience. What looks good also works smoothly! Hence, we ensure that every web design is backed up with robust and flawless web development.
We involve users in conversations that matter. Our social media services break into content & engagement strategy that employs relevant platforms based on the nature of the brand, audience, and content. Giving consumers an experience is the core of our social media services.
Our SEO services will strategize organic and cost-effective ways to list your website with a better ranking. We believe that an interesting website has many takers, what’s required is the right approach in optimizing it. Our SEO services offer just that.
MEDIA PLANNING & BUYING
We ensure what we create reaches maximum digital users. We do that through Search Engine Marketing (SEM Services) – Pay Per Click Advertising (PPC Services) and Social Media Marketing.
Sharp communication coupled with stylish and modern designs set your brand apart. And that is when consumers take notice of your brand.
Yes, content is king. But it reports to a concept. See how we conceptualize your content into interesting content pieces that creates a valuable customer-brand relationship.
Storytelling through videos to increase engagement and widen the reach of a message is the motto. We conceptualise, create and share the video piece in different styles. Be it illustration, animation, real life or a mash up – we do it all!
A space to watch out for. While we build mobile applications, develop mobile sites, responsive websites, our underlying aim is to provide a unique brand experience that is high on performance.
Digital media planning and buying is the process of strategizing, negotiating and acquiring online ad placements or building your online inventory which expands your reach to various customer segments. In order to make a good digital media plan, one needs to have a keen understanding of the product/service being advertised, target audience, competitor activities and your campaign goals. Accordingly, our experts devise a fool proof plan with the right data metrics in place and measurable ROI.
WHAT ARE THE VARIOUS STAGES OF MEDIA PLANNING & BUYING PROCESS?
1) Digital Media Strategy
The first step is to devise a strategy which justifies the campaign goals.
2) Negotiating & Buying
After careful consideration of the product/service being offered, our experts negotiate and purchase the media necessary to take the campaign ahead.
3) Specific Targeting
Efficient audience targeting as per specific age, gender, income etc.
4) Digital Lead Management
An ongoing process through the campaign lifecycle which helps you draw in buyers by fostering and nurturing them with customized campaigns.
Analysis of the overall traffic and lead generation that happens while the campaign is on.